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Shirley Temple began her film career at the age of three in 1932. Two years later, she achieved international fame in Bright Eyes, a feature film designed specifically for her talents. She received a special Juvenile Academy Award in February 1935 for her outstanding contribution as a juvenile performer in motion pictures during 1934. Film hits such as Curly Top and Heidi followed year after year during the mid-to-late 1930s. Temple capitalized on licensed merchandise that featured her wholesome image; the merchandise included dolls, dishes, and clothing.