Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher Price, Barbie, Monster High, Ever After High, Winx Club, Hot Wheels and Matchbox, Masters of the Universe, American Girl, board games, and WWE. In the early 1980's, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's largest toy maker in terms of revenue. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named Google executive Margo Georgiadis as its next CEO.
The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders.