The "Hallmark" Cards Incorporated is a private family owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. They acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. Hallmark has also had a long foray in the television business, having produced the long-running Hallmark Hall of Fame series since 1951, and launching theHallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).