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The franchise does not include all princess characters from the whole of Disney owned media, but rather refers to specific characters from the company's animated films. As of 2017, the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida.

The franchise has released dolls, sing along videos, apparel, home decor, toys, and a variety of other products featuring some of the Disney Princesses. Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Hasbro (games and dolls), and plastic Fisher Price figurines.

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