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View Master with Three Reels by Sawyer's.

$35.00
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Vintage Sawyer's Model C View Master. A Classic Model C Viewer made from 1946-1955 and it was made of bakelite. This is offered here with three reels: 1) Views of Carlsbad Caverns National Park - New Mexico. 2) Views of Shenandoah National Park - Virginia. And 3) Yellowstone National Park - Wyoming. This offered here is one the most recognized ViewMasters. In 1951, Sawyer's purchased Tru-Vue, the main competitor of View Master. The take-over eliminated the main rival and also gained Tru-Vue's licensing rights to Walt Disney Studios. Sawyer's capitalized on the opportunity and produced numerous reels featuring Disney characters. The takeover paid off further in 1955 with reels of the newly opened Disneyland. In 1952, Sawyer's began its View Master Personal line, which included the View Master Personal Stereo Camera for its users to make their own View Master reels. It was successful at first, but the line was discontinued in ten years. Measurements are: 3 1/2 inches tall by 4 inches wood by 3 inches deep. The view reels measure 3 1/2 inches round. This vintage item is collectible in gently used condition. Please see photos. GOOD - The item will have had more use, showing obvious imperfections.

https://wikipedia.org/wiki/View-Master

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