Matchbox

Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar in style and size to those in which matches were sold. Subsequently, the brand would encompass a broad range of toys including larger scale die-cast models and various other lines of toys, such as plastic model kits and action figures.